Electric cars are reshaping the world. While gasoline still reigns supreme, battery-powered vehicles are quickly becoming the way forward for many automakers, including Toyota, which has finally revealed its overwhelming support for electrification with 15 all-new concept cars at drums.
CEO Akio Toyoda took the stage on Tuesday at a press conference in Tokyo to reveal the automaker’s future electric vehicle strategies in the Toyota and Lexus brands. While the CEO was in the spotlight, he revealed his intention to electrify around 30 new and existing models over the next decade. And while the name of the game is green power and electric efficiency, the company is also committed to remembering vehicles for work and play.
Toyota’s literal drop event saw the automaker showcase 15 new concept vehicles, all of which will be supported by Toyota’s much-needed commitment to electrification. Despite being the supplier to the Prius, the company hasn’t necessarily been so keen on full electrification in the past. The automaker had previously relied on hydrogen rather than battery-electric vehicles, which has given competitors like Volkswagen a head start in electric vehicle technology.
Leading the way will be Toyota’s flagship brand Lexus, which will offer an electrified version of every vehicle it sells in North America, Europe and China by 2030. It will also completely eliminate the combustion engine on those vehicles. markets by 2035. It starts with the launch of the Lexus RZ crossover in 2022, which is built on the same platform shared by the upcoming Toyota bZ4X and Subaru Solterra.
[Related: Toyota and Subaru are teaming up for this spacious electric SUV concept]
Lexus will also launch electrified vehicles in at least three other segments, including a full-size SUV, sedan and supercar that allegedly inherit some of the best driving characteristics of the legendary Lexus LFA, only with electric motors powering the wheels at the instead of a V10 which swallows gas. Toyota hasn’t revealed much about its electric supercar, but has hinted it will have over 430 miles of range, zero to 60 MPH time in the neighborhood of two seconds, and the possibility of tech. solid-state battery.
The company will also launch a number of vehicles under the Toyota brand, including a number of crossovers and SUVs of all sizes (full-size, standard and compact), as well as a super-efficient small city crossover, as well as ‘a mid-size sedan. .
Toyota also previewed three niche concepts that look like lifestyle vehicles. A Supra-like sports coupe, pickup truck and a new take on the iconic all-terrain FJ Cruiser called the Compact Cruiser have all made appearances on stage.
Currently, Toyota offers two pickup trucks, the mid-size Tacoma and the full-size Tunda. The concept showcased at the event likely calls for a mid-size pickup, given the Tacoma’s status as the top-selling product in the Toyota lineup. This would represent one of the first electrified pickups in the segment, as the offerings currently being announced by other automakers (like the Ford F-150 Lightning, Chevrolet Silverado EV, GMC Hummer EV and Rivian R1T) are all normal size. It is not yet clear whether Toyota will offer an offering in both segments when making the transition to battery power.
Finally, Toyota also presented two futuristic minivan concepts that it calls the Micro Box and the Mid Box. The names refer to size, with the Micro Box being the smaller of the two. The automaker hasn’t revealed exactly how these two concepts might fit into its lineup, but it could potentially target commercial markets (like the Toyota e-Palette) or last mile deliveries.
[Related: Toyota’s GR Yaris experiments with a hydrogen combustion engine]
Earlier this month, the automaker announced plans to build a battery plant in North Carolina, a move that comes after a $ 3.4 billion commitment to “auto batteries” in the United States while through 2030. Toyota believes its bet will help the company sell as many as 1.8 million electrified vehicles in the United States (and 3.5 million worldwide) over the next decade.
And while these vehicles were just concepts, the first modern, fully battery-powered Toyota car we know of will be the 2022 Toyota bZ4X, which is expected to go on sale in the spring.
Watch the event below: