The 5 Most Iconic Oldsmobiles To Roll Out Of Lansing

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For over 100 years, Lansing has been home to Oldsmobile.

Millions of cars rolled off the assembly lines in Michigan’s capital, destined to end up in dealerships and on driveways across the country and around the world.

From 1901 through 2004, more than 35 million Oldsmobiles were manufactured, at least in part, at Lansing Car Assembly (on Martin Luther King, Jr. Blvd., next to the Grand River). In addition to Oldsmobile, the plant would also produce vehicles for General Motors’ sister brands Chevrolet, Buick, and Pontiac in its later years.

The Oldsmobile brand has created several remarkable models during its existence, but which were the more iconic? See our countdown below.

5. Oldsmobile 30-D

1926 Oldsmobile 30-D (Photo by Ideal Classic Cars)

1926 Oldsmobile 30-D (Photo by Ideal Classic Cars)

The Oldsmobile 30 was built in Lansing from 1923 to 1927. The 1923 model was given the suffix -A, the 1924 was the -B, and so on, hence the 1926 Oldsmobile 30-D shown here -above. Almost a quarter of a million of them were produced during the five years of production of this model.

4. The Oldsmobile 70 series

1940 Oldsmobile Series 70 (first auction group)

1940 Oldsmobile Series 70 (first auction group)

Between 1939 and 1950, Lansing produced the Oldsmobile Series 70. The 1940 model pictured above was then considered a mid-range vehicle. Chevy and Pontiac were GM’s economy brands, while Buick and Cadillac were considered luxury brands. Oldsmobile was in the middle.

3. The Oldsmobile Ninety-Eight

1968 Oldsmobile Ninety-Eight (Photo by Hagerty Brokers)

1968 Oldsmobile Ninety-Eight (Photo by Hagerty Brokers)

For decades, the Ninety-Eight was Oldsmobile’s top model. Lansing originally produced them at the start of World War II, and brought them back after the war and continued to produce them between 1946 and 1996. A variety of coupes and sedans would roll off the line at Lansing.

2. The Oldsmobile L-Series

1938 Oldsmobile Series L (Photo by Mecum)

1938 Oldsmobile Series L (Photo by Mecum)

The Oldsmobile L-series, also known as the Oldsmobile 8, was produced in Lansing between 1932 and 1938. The suggested retail price for the 1938 Oldsmobile L-series pictured above was just over $1,100 at the time (about $22,000 in today’s dollars).

1. The Oldsmobile Cutlass

1972 Oldsmobile Cutlass S (Photo by Hemmings)

1972 Oldsmobile Cutlass S (Photo by Hemmings)

Between 1961 and 1999, Lansing produced the Oldsmobile Cutlass and several related sub-brands (including the Cutlass Calais, Cutlass Ciera, and Cutlass Supreme). Originally considered the brand’s entry-level model, the Cutlass would eventually achieve legendary status, and the Cutlass Supreme is still considered one of the most iconic models among all vehicle brands.

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