Hot Wheels is teaming up with Italian fashion brand Gucci for a limited edition toy car. And not just any small car, but a 1982 Cadillac Seville. Wait what?
At first, this trio of names might seem completely odd, but the collaboration is actually brilliant on so many levels. Of the three, the one readers are probably most familiar with is Hot Wheels. The $ 1 die-cast car supplier has been around since 1968 and has started making 1:64 scale versions of muscle cars, hot rods and sports cars. By the 1980s, however, perhaps reflecting the American automotive landscape on a 1: 1 scale, some of their cast choices started to get weird. Among the cars like the Dodge Aires Wagon and the Chevy Citation was the American Mercedes-fighter from A, the Cadillac Seville from 82.
Fast forward to the present day, and Hot Wheels are hot collectibles. Small metal cars are not only coveted by kids and car enthusiast adults, but also by hypebeasts whose entirety purpose is to acquire limited edition stuff. Add to that an explosion of near-ironic interest in ’80s cultural signifiers and you have the perfect market conditions for a small $ 120 car printed with the mirrored G logo.
But while totally uncool jokers quickly bought the Hot Wheels and Supreme collaboration featuring the hypebeast car of the day, the E30 BMW M3, the Gucci Caddy is actually a lot smarter. That’s because there is a real-world precedent, when in 1978, a Miami-area dealership teamed up with Aldo Gucci to create the “Cadillac Seville designed by Gucci.” The car featured the luxury brand’s signature green-red-green stripes, a quarter-roof padded vinyl car roof with the brand’s “GG” print and several genuine 24k gold emblems that were quickly stolen. Oh, and he came with a set of five Gucci luggage.
However, there was also a lesser-known Gucci Seville in 1984 based on the second-generation front-wheel drive (the one the Hot Wheels car is based on). There is much less information about them than the first generation, but they seem to have followed a similar formula. Very few seem to have tactfully survived, but one has succeeded overseas and now resides in the Museo Gucci showroom in Florence, Italy. This is illustrated above.
In any case, Hot Wheels never made a 1976-79 Seville, but the ’82 was one of the most memorable casts of the time. In recent years, Hot Wheels have released several revamped versions of their classics, so Seville is in good company with cars like the AMC Pacer Wagon, Ford Fairmont and Dodge Rampage.
For us, the winning trifecta of a revived piece of Hot Wheels history, its basis in a real-world automotive trivia piece, and its embodiment of 1980s Big Three pride already make this toy a prize. enticing $ 120. If the hilarious “Haute Wheels” is also a banana-taped commentary on the state of the pickup today, well, that’s just the icing on the cake.
The Hot Wheels Gucci Cadillac Seville goes on sale Monday, October 18 at noon EST.