Raising the temperature yet again, Louisiana-based rapper Hd4president dropped a new single and music video titled “Rollin.”
The track sails on a nodding beat interspersed with quivering percussion and horn samples. HD’s gruff stream runs through the production as he tells a story: “I met her at the racetrack. She was in the Lexus. I was in my Maybach,” before he sings, “She rolls, she rolls, she rolls.” The accompanying visual opens with a blue 1979 Cutlass Supreme and a canary yellow Camaro. With edits seamless, the visual features HD’s neighborhood friends as he raps straight to the camera.
The new single comes on the heels of her critically acclaimed 2022 album, find my way. From the outset, the project received critical acclaim with BET spotlighting him as “Fresh Faces New Artist”. HipHopDX thrilled, “Baton Rouge, Louisiana’s own Hd4president has taken his exuberance and eye-catching streams to new heights with his latest release. find my way,” while HipHopSince 1987 highlighted his sound as being “paramount for international crossover”.
Last year, Hd4president rocked the internet with the viral hit “Touch Down 2 Cause Hell (Bow Bow Bow)”. It reached Urban Radio’s Top 30, racked up over 20 million streams and attracted 2 chains and Fredo Bang for a highly publicized remix. It also exploded on TikTok, inspiring nearly two million TikTok creations, including clips from Lizzo, Coi Leray, City Girls, Latto, Niecy Nash, Gabrielle Union and Jessica Alba, and over 2 billion views on the platform.
On his 2021 album, To Da MaxHd has used his traumas as stepping stones to the triumphs he raps about on his latest album, find my way. The latter finds HD continuing his grind with optimism and pausing to celebrate his reputation as both a rapper with street cred and a singer with a flair for anthemic hooks. His music walks this tightrope effortlessly, showcasing his talent for both colorfully inflected one-liners and arena-ready choruses. Hd4president’s commotion continues with the release of his new single “Rollin”.
Buy or stream “Rollin”.